Launch of focus
Launch in Paris at Espace Pilote in April 2018. focus is the new video format of katalog.
We created the concept of the event and did the complete installation. We also met each of the artists and creative people exhibited. We did an exclusive storefront design in collaboration with the typographer Pauline Fourest, who designed a custom lettering dedicated to this event.
Each focus video has an assigned number. We imagined a scenography in two areas: on the one hand the projection of 50 focus videos and on the other, an exhibition of a selection of works. A printed programme guided visitors between the video projection and the exhibition.
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Video, concept, event, exhibition, scenography, storefront design, community management